So
you’ve got your hands on a selection of leads. What now? As an
entrepreneur, you don’t endeavor to simply keep leads and do
nothing; you keep leads and convert them to actual purchases.
Otherwise, your lead generation efforts are completely useless. Here
are a few handy lead conversion tips.
Employ
varying strategies – Leads are basically people; being such,
they may be of one kind, but they aren’t the same. You have to
treat your leads individually since your customer base is likely to
be composed of groups with their own interests and preferences. By
varying your approach, you prevent yourself from over-generalizing
your market and unknowingly alienating prospects.