For
B2B (business-to-business) companies, generating leads is one of the
most important parts of running their business. This is because leads
essentially keep businesses going—without leads, there would be no
clients, revenue, and a reason for such businesses to exist.
Small
budgets can compete – Those
who feel like their business is cash-strapped need not avoid B2B lead
generation. Some of the most effective strategies are in fact those
which only require meager budgets. This essentially gives anyone the
opportunity to participate in a level playing field.
No
one knows where they come from – Hubspot.com
recently charted the different areas where leads come from, and the
typical ones include PPC, social media, and advertising to name a
few. However, one item they included occupied the largest portion of
lead origins: an item they call “other”, which technically means
that while leads can come from identifiable sources, most of them
come from unidentified, and often unpredictable, ones.
Bloggers
work wonders – When
coupled with SEO, blogging is a great way to communicate with
potential clients and build rapport. Recently released data suggested
that marketers who use blogging get 67% more leads per month than
their non-blogging counterparts.
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